Start small. Think BIG.

Unlock Your Potential with Expert Marketing Consulting for Job-Seekers and Entrepreneurs

Expand your business. Or stand out from hundreds of job applicants.

I can help.
The first step is to create a personal brand.

Why do you need a personal brand? 

Well, think of it this way: your personal brand is like your online introduction to a business prospect. It tells people who you are, your expertise, and why they should remember you.  My goal is to help you showcase your unique skills, passions, and personality to build trust and create an authentic connection with your intended audience. Plus, when managed well a personal brand can opens doors—whether it’s new opportunities, collaborations, or even just strengthening your network.

As a brand marketer who has spent over a decade identifying growth opportunities as well as helping entrepreneurs create an online presence that resonate with their market, I have the experience and skills to help you develop and maintain a strong, recognizable brand to help you stand out from the crowd.

Want to learn more? Contact me today to schedule your free 15-minute consultation.

How ready are you? Take the brand readiness survey to see if you're positioned for success.

  • What happens when I Google you?

    When a potential client Googles your name, what will come up? Do you have a website that explains who you are and what you offer? Do you have a mailing list and newsletter strategy? Do you have a press kit?

  • How do you promote your work?

    An electronic press kit (EPK) helps promote your new music or project to media outlets by providing an overview of who you are, what you offer, and why they should get familiar with you. Many artistes and bands either have a page on their website dedicated to conveying this information or a downloadable pdf they share via email. Instead of sending five YouTube links to a media house or blogger, simply direct them to your press kit.

  • Are you growing your brand?

    Caribbean music makers tend to rely on word of mouth to get new listeners. However, you cannot risk missing out on folks who may happen upon your name or music through Google searches. Help people easily find you by optimizing your website to appear higher in Google results, increase brand awareness using keywords, leverage content marketing, and use social media effectively.

  • Can you describe what you do in 2 minutes?

    Have you ever been backstage at an event and someone said, "Hey, I want to introduce you to Ms. SuchandSuch. She books people for that cruise, show, event, radio segment, etc." You now have only a few minutes to make an impression on Ms. SuchandSuch. Do you know have an effective way of explaining who you are and what you do in two minutes?

  • Are you consistent?

    When you see a McDonald's commercial, you know what's being offered, where to get it, and they promise consistency. Your audience wants the same thing from you.

    Do I understand what you offer? Your IG profile says "Father," but you want to be booked for concerts.

    Do I know how to get it? You have no contact information on your website or social channels.

    Do I see consistency? You say you're the future of soca and then you push out a gunman tune.

    These factors affect whether or not someone will do business with you.

    Make sure that your messaging is consistent and designed to attract your target audience.

How ready are you? Take the brand readiness survey to see if you're positioned for success.

  • What happens when I Google you?

    When a potential client Googles your name, what will come up? Do you have a website that explains who you are and what you offer? Do you have a mailing list and newsletter strategy? Do you have a press kit?

  • How do you promote your work?

    An electronic press kit (EPK) helps promote your new music or project to media outlets by providing an overview of who you are, what you offer, and why they should get familiar with you. Many artistes and bands either have a page on their website dedicated to conveying this information or a downloadable pdf they share via email. Instead of sending five YouTube links to a media house or blogger, simply direct them to your press kit.

  • Are you growing your brand?

    Caribbean music makers tend to rely on word of mouth to get new listeners. However, you cannot risk missing out on folks who may happen upon your name or music through Google searches. Help people easily find you by optimizing your website to appear higher in Google results, increase brand awareness using keywords, leverage content marketing, and use social media effectively.

  • Can you describe what you do in 2 minutes?

    Have you ever been backstage at an event and someone said, "Hey, I want to introduce you to Ms. SuchandSuch. She books people for that cruise, show, event, radio segment, etc." You now have only a few minutes to make an impression on Ms. SuchandSuch. Do you know have an effective way of explaining who you are and what you do in two minutes?

  • Are you consistent?

    When you see a McDonald's commercial, you know what's being offered, where to get it, and they promise consistency. Your audience wants the same thing from you.

    Do I understand what you offer? Your IG profile says "Father," but you want to be booked for concerts.

    Do I know how to get it? You have no contact information on your website or social channels.

    Do I see consistency? You say you're the future of soca and then you push out a gunman tune.

    These factors affect whether or not someone will do business with you.

    Make sure that your messaging is consistent and designed to attract your target audience.

Services

Empowering creatives and entrepreneurs with tailored marketing solutions.

Our offerings include expertly crafted marketing copy, customized profile web pages, and ongoing consulting to ensure your brand excels in today’s competitive landscape. 

Spotlight

starting at $200

Get a customized bio for professional page, social media, and cover letter, highlighting your achievements and unique career path to enhance your online presence.

  • Social media bio

    300-word editorial coverage of your professional achievements and latest/upcoming projects

USES: MEDIA KITS, WEBSITE/LINKEDIN BIO PAGES, COVER LETTERS

Webpage and Email Newsletter

starting at $1,000

Establish your brand with a comprehensive marketing solution, including tailored bios, webpages, and custom email templates to enhance your online presence and strengthen audience connections.

  • Personalized landing page and email communications to update your contacts on your new venture or current availability

    Marketing copy for newsletters, LinkedIn/Job Board posts, and pitch decks

USES: EPKS, NEW MUSIC/MIXES/SERVICES PROMOTIONS, CUSTOM WEBSITE

Business Consultation Package

starting at $2,000 /month

3-month contract: Brand strategy, landing page, and custom email newsletter with 2 monthly sends to client-provided contact lists.

  • Strategy for creating a unique brand identity

  • A holistic marketing mix including web package to ensure discoverability and position you as a subject matter expert

  • Standard contract = 3 months

USES: BRANDING/REBRANDING, NEW BUSINESS VENTURE ANNOUNCEMENTS, EMAIL COMMUNICATIONS

What people are saying:

  • Jamila G., SocaSaySo

    I now understand who my audience is and create content specifically for my niche audience. My brand significantly benefited from her suggestion to create consistent content. I used to think that consistency would be too daunting but I found that my audience appreciates a reliable brand.

    [Deanna] has also helped me monetize my passion projects and with that she gave my joy more worth!

  • Vineet M., Junction Education

    I had the good fortune to work with Deanna to build, launch and scale the first-ever set of online courses for [a financial news media company]. Deanna was a true pro coordinating across the organization to collect and analyze marketing and sales data and adjust offers/promotions in real-time.I enjoyed the opportunity to get this new offering to market with her support in just a few months from contract signing to launch.

  • Annie H., GF Deliciousness

    Deanna is phenomenal at what she does. You come to her with a challenge and walk away not only with how to solve it, but an evaluation on where your gaps are today, industry best practices to up your game, and a whole roadmap strategy on how to succeed going forward. She’s outcome driven and concise.Thank you for the ongoing support on my brand positioning and site launch!